Megan Lee M. on LinkedIn: Junior Product Marketing Coordinator: Maternity Cover (2024)

Director of Product MarketingIn-Person - New York City, NY⚠️ Attention A-Players: 🚨 Stop! Before you hit that apply button, heed this crucial advice. 🚫 "Spray and pray" tactics won't cut it here. 🛑 Most rejections stem from overlooking key details like location or years of experience. 🌪️ Dive deep into the job description. Match every essential and desired qualification. 📝 Your resume should be a tailored suit, not a one-size-fits-all outfit. ⚔️ Precision matters. Failure to align may result in the swift rejection of your application. ⏳ Show us your dedication to detail, akin to a master swordsman's precision. 🥋 I eagerly await the chance to witness your excellence in action! 🌟https://lnkd.in/gRFUB83z

1

Position -Brand StrategistCity- Lower ParelRequired Qualification- Any GraduateMin Experience - 4 yrsMax Sal- 1200000Week Off- SundayJob Description1.Brand Positioning:Develop and execute a comprehensive brand positioning strategy across various social mediaplatforms.Ensure consistency and alignment with the brand's values, voice, and identity.2.Campaign Development:Conceptualize and develop engaging campaigns tailored for each social media platform.Collaborate with creative teams to bring campaign ideas to fruition.Monitor campaign performance and make adjustments as necessary to optimize results.Taking decisions on post boosting based on the data and monitor results for growthIdeate and overview the content being uploaded on various social media channels and ensuring theygo live timely3.New Product & Event Launches:Ideate and strategize for the successful launch of new cosmetic products.Make Product launch and event calanders for efficient strategy drivingCoordinate with cross-functional teams to execute launch plans effectively.Create buzz and excitement around new product releases through innovative marketing tactics.4.Oversight of Team:Provide guidance and direction to the social media manager, brand communication manager, andinterns.Ensure that all team members understand their roles and responsibilities in executing the brandstrategy.Conduct regular performance reviews and offer constructive feedback for improvement.5.Performance Analysis:Utilize analytics tools to track and analyze the performance of brand initiatives and campaigns.Identify key performance indicators (KPIs) and benchmarks to measure success.Generate insights from data analysis to inform future strategic decisions.

#hiring PR/Social Coordinator, Milwaukee, United States, fulltime #jobs #jobseekers #careers #Milwaukeejobs #Wisconsinjobs #AdvertMediaEntertainmentApply: https://lnkd.in/diBQy7hE About Cramer-KrasseltCramer-Krasselt is one of the largest independent agencies with over $500 million in billing and 74% of our revenue from digital and social. More than integrated, we are totally interconnected to optimize and synergize every marketing communication effort for maximum impact.With a mission to Make Friends, Not Ads , C-K has built a reputation for changing perceptions and behaviors that significantly move the purchase needle. It's how we helped Porsche achieve 11 years of consecutive record-breaking sales, how Corona continues to be one of the top imports, how Pacifico grew 19% to become the ninth largest selling beer in just two years and how Tropicana broke all PepsiCo brand testing records, just to name a few.We have done it by a very different organizational structure, interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, e-commerce, SEM, PR, UX, influencer and more.Major brands include Alzheimer's Association, Cedar Fair

Reposting this in hopes to get more visibility. I hear the job market is tough out there - but I’m finding, so is recruiting!I'm hopeful that someone will see this post and pass it around and there will be more people interested in this Product Marketing role.It appears that the Product Marketing role is a fairly new role within the marketing department.Oddly, there have been very few resumes submitted. Of course, there has to be a reason for that. Maybe people are not seeing the posting, which I'm hoping by reposting and encouraging to share will help get this in front of more people looking for a product marketing role.The reason I’m making this assumption of product marketing being a fairly new role within marketing is due to the resumes that are coming in. They either…>have nothing to do with marketing - ok, I get that people switch careers, but, add a cover letter to let the recruiter know and maybe a bit about why you want to step into a marketing career.>have a background in product development but no marketing - I can see the correlation, but this is not a product development role, nor is it a product management role. This is a product marketing role with a lot of writing, storytelling, positioning, messaging, market research, developing marketing campaigns....>have zero product marketing experience - again, I think a digital campaign manager could make a good fit, but, it seems that those resumes are getting lost in the shuffle because there is nothing on the resume that matches the job description. A cover letter could also help with this switch from running paid ads to product marketing.With all of that said, I’m hoping another share of this role will create more interest and spread the word. I don’t think a cover letter is necessary in all situations, but if the resume doesn’t at least resemble the job description, I think it’s a good supporting document.I also understand there could be other variables as to why so few resumes have been submitted such as salary range (hoping this is in the range for the role!), location (would prefer the person to be in or near Denver, CO), or even industry (That is what it is! And it's pretty cool!). Let me know if I’m missing the boat on this.Looking forward to growing this amazing team!

16

1 Comment

#hiring *Director of Marketing (Brand Manager)*, Boston, *United States*, all #jobs #jobseekers #careers #Bostonjobs #Massachusettsjobs #SalesMarketing*Apply*: https://lnkd.in/gtaRe72X Randstad is actively assisting a long time client with its search for a Director of Marketing (Brand Manager) - Hybrid in Greater Boston MA area. Our client is a well-established and profitable organization with a strong track record of employee development and retention. They are offering competitive compensation, and looking to hire quickly. 6 month contract to start (possibility of extension, or rolling permanent) Compensation = $90-140/hr ($180,000 - $280,000) Client Job Description: In this role, you will be responsible for developing and implementing plans that build long-term brand health and drive sustainable share growth. This requires curating a deep understanding of consumers, translating that into bold strategies and plans that will break through in a highly competitive category, and working across teams to execute with excellence. To be successful, you must have a clear passion for the consumer, strong marketing fundamentals, a demonstrated ability to champion and drive ideas, and a desire to drive impact and action. This position reports into the Senior Director, Coffee Owned Power Brands. Responsibilities: Help drive development of the brands strategy, including establishing its vision and growth objectives / plans by leveraging consumer insights, category and consumer trends, and deep understanding of our competition and customer needs Champion the brands product news (innovation / renovation) strategy and agenda, partnering with Insights, Innovation, and Commercial teams to develop and execute an ongoing pipeline of growth opportunities that deliver our business goals Support development, alignment and implementation of the brands integrated communications strategy from briefing to creative/media plan alignment to measurement to optimization in close partnership with Cultural Integrations / Media functions; includes engaging the expertise of A-list agencies and media partners. Analyze and assess innovation and marketing performance leveraging various inputs (including Marketing Mix analysis) and evolve approach based on results Informally coach and support a junior team members (not a direct report) Qualifications: A general manager mindset through which you exhibit data based decision making and the ability to execute Expertise in developing and implementing brand and marketing strategies based on consumer insights, deep analysis of market data, and category trends; experience across various facets of marketing (equity, communications, new product development, Commercial execution, etc.) preferred. Proven thought leadership demonstrating an ability to align, champion and drive ideas in a fast-paced environment Demonstrated drive for impact, including a focus on d

Recruiting a Product Marketing Manager? Use this customizable job template that includes all tasks and responsibilities needed.Read full article: https://rb.gy/ruwpw#jobdescription #JobTemplate #manager #managerjobs #marketing #marketingjobs #Product #productmarketing #productmarketingjobs #productmarketingmanager

#hiring Head of Marketing, Los Angeles, United States, fulltime #jobs #jobseekers #careers #LosAngelesjobs #Californiajobs #HospitalityTourismApply: https://lnkd.in/eVEdp6Eq The Head of Marketing serves as a central leadership position to align marketing strategy to business objectives to attract our target customers to exceptional experiences and great affordable food that drives higher traffic, check, growth and profit for Yoshinoya and it's franchisees.Brand Positioning & Brand Management:Serve as a passionate steward, advocate, and gatekeeper for the Yoshinoya brand.Lead the development of brand positioning, brand strategy and related consumer communication across all channels including advertising, decor, menu, products, packaging, and pricing.Continue to develop and strengthen the unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audiences and ensure it is reflected in every customer touch point.Strategic Planning:Lead the strategic planning process for the brand along with related goals, accountabilities, and action steps designed to deliver optimal results for building sales, profits, and stores in the market we serve.Identifies, articulates, and addresses strategic issues that affect company growth and sustainability, including company mission, vision, values, products and pricing.Marketing Execution:Provides ongoing leadership, guidance and direction to continually enhance marketing strategies, media strategies and plans, loyal and customer engagement and related programs.Leads with insights to build customer engagement lead by data to increase traffic and restaurant profits in all markets around the globe.Digital Engagement:Will be responsible for developing the digital experience strategy and delivering the associated roadmap to grow engagement, conversion, and retention through Yoshinoya's digital channels.Will serve as the leader of the product and UX roadmap to ensure the ongoing health and quality of digital experience and platform products.Relationships:Leads and fosters collaborative relationships with all stakeholders to develop successful marketing initiatives, including internal company teams.Work with Operations and R&D on new product development initiatives to align new products, product line extensions and improvements.

Here's a handy list of marketing roles for those seeking new opportunities.#marketingjobs #marketingcareers #jobs

1

#hiring Head of Marketing, Los Angeles, United States, fulltime #jobs #jobseekers #careers #LosAngelesjobs #Californiajobs #HospitalityTourismApply: https://lnkd.in/eVEdp6Eq The Head of Marketing serves as a central leadership position to align marketing strategy to business objectives to attract our target customers to exceptional experiences and great affordable food that drives higher traffic, check, growth and profit for Yoshinoya and it's franchisees.Brand Positioning & Brand Management:Serve as a passionate steward, advocate, and gatekeeper for the Yoshinoya brand.Lead the development of brand positioning, brand strategy and related consumer communication across all channels including advertising, decor, menu, products, packaging, and pricing.Continue to develop and strengthen the unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audiences and ensure it is reflected in every customer touch point.Strategic Planning:Lead the strategic planning process for the brand along with related goals, accountabilities, and action steps designed to deliver optimal results for building sales, profits, and stores in the market we serve.Identifies, articulates, and addresses strategic issues that affect company growth and sustainability, including company mission, vision, values, products and pricing.Marketing Execution:Provides ongoing leadership, guidance and direction to continually enhance marketing strategies, media strategies and plans, loyal and customer engagement and related programs.Leads with insights to build customer engagement lead by data to increase traffic and restaurant profits in all markets around the globe.Digital Engagement:Will be responsible for developing the digital experience strategy and delivering the associated roadmap to grow engagement, conversion, and retention through Yoshinoya's digital channels.Will serve as the leader of the product and UX roadmap to ensure the ongoing health and quality of digital experience and platform products.Relationships:Leads and fosters collaborative relationships with all stakeholders to develop successful marketing initiatives, including internal company teams.Work with Operations and R&D on new product development initiatives to align new products, product line extensions and improvements.

Hi friends, Watsons is looking for an Assistant Marketing Manager - Watsons Health & Beauty. Please reco if you know someone exploring new opportunities. ;)He/She is mainly responsible for the integrated marketing communications support for assigned campaigns and projects.This role focuses on:1. Leading the development and implementation of integrated marketing communications support for assigned campaigns or projects thru relevant customer touchpoints that will help in the achievement of commercial objectives:- Advertising (In-store, Digital, Mobile, Traditional)- Member Communications- Public Relations (PR) and Activations- Local Marketing- Partnerships2. Efficient management of Advertising and Promotion (A&P) resources for assigned campaigns or projects.Success will depend on1. An understanding of customer behavior and market trends and using the insights gathered as basis for communication strategies and creative direction.2. A strong understanding of the different communication channels that will allow him/her to recommend action plans, track performance and quickly adjust if needed, in order to achieve set objectives and metrics for assigned campaigns or projects.3. A good working knowledge of CRM principles that will enable him/her to integrate member engagement programs in marketing campaigns.4. A good working relationship with internal and external partners that will enable him/her to develop and implement assigned campaigns or projects successfully based on set objectives and metrics.5. A good project management skill that will enable him/her to deliver requirements in multiple formats within agreed timeline.

23

3 Comments